According to a report by the ET Auto the products that Ashok Leyland offers are time tested and are well suited to operate in the African terrain with a better value proposition. The rugged design, fuel efficiency, and low-maintenance of the company have gone a long way towards portraying it as an esteemed brand among the African transport operators.
Customised Products in a Developing Market
African commercial vehicle market such as Sudan, Chad and Ethiopia are growing at a high rate. The report by Frost Sullivan has assumed that the market will increase to 538,774 units by 2025, which is a healthy 6.1 CAGR, compared to 317,533 units in 2016.
This has been the foreseeable trend that Ashok Leyland has been inclined towards through formulation of vehicle platforms that accommodate Right-Hand Drive (RHD) and Left-Hand Drive (LHD) markets hence, making them compatible to suit South Sudan, Africa and the Middle East. The Sustainability Report 2023 of the company and Dheeraj Hinduja confirms that these products used in exports are produced with high standards of durability and better serviceability.
Striking a balance between the Technology and Affordability
Dheeraj Hinduja states that Ashok Leyland also has a major advantage in its capacity to manage innovation as well as affordability. Its products are attractive even to small local businesses as well as to the fleet owners because of the advanced features such as efficient engines, simplified maintenance systems and strong after sales support.
Between FY23, Light Commercial Vehicles (LCVs) comprised 12 percent of total turnover and in its domestic network, the company had a 71 percent service-market share-articles upon which its overseas expansion plan bases its strategy.
The Future of Building a New Emerging Markets
The global strategy of Ashok Leyland shows that success in emerging markets cannot be achieved by merely exporting. As stated by Dheraj Hinduja, the company has produced vehicles that do not only transport cargo, they drive lives. With the growth of the infrastructure and logistics sectors, Ashok Leyland is expected to spearhead the next stage of commercial mobility to the continent with the innovation rooted on practical knowledge
